As a product manager, you make hundreds of decisions every day. Sometimes exhilarating, this can also be stressful and tiring. To make the right decisions, you need the right data, you know the spiel. But how do you plan effective research to gather the insights you need? And how much data is enough? How do you balance data and gut feeling?
In this intense, hands-on workshop, you will learn actionable frameworks and best practices to decide what to build next, simplify your research process and ship a product that people want and will use.
This workshop is perfect for product managers with some experience building a product. However, product designers, marketers and entrepreneurs who want to get a more structured approach to deciding what to build next are also welcome.
Get a deep-dive into different user research tactics and understand which methodology to use for your product and when it’s more relevant.
Learn how to effectively plan, conduct and analyse usability studies, using in-person, remote and online methods.
Experienced product leaders share case studies on how they’re conducting user research with their team, pitfalls to avoid and tips you can easily apply in your next project.
Your time is valuable, so we’ve condensed techniques and best practices from the best product leaders in a day-long, intensive workshop. Here’s how the day will unfold.
You will learn from product leaders with +5 years of experience building successful products (Head of Product, Product Lead, Senior Product Manager). They’ll explain how they have applied these techniques to their own product and share their best practices for deciding what to build next.
We’re crafting a new learning experience. Beyond actionable content that will help you build better products, you’ll also get:
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