Tools

What is the tool you can't live without?

We've all got our own 'stack' of tools, platforms and even productivity hacks. But which adds the most value to you and how have you used it?

  • Senior Product Manager - Learning Experience at Busuu ltd

    For quantitative data we use Amplitude. We’ve built an awesome data pipeline with Snowplow and we are able to extract and visualise advanced user segments, funnels and behavioral cohorts which we can then compare against each other to know the types of users that are most likely to buy for example. You can create fantastic dashboards that update in real-time, are easy to understand, group and share with the rest of the business.

    There are a tonne of survey tools out there, but you can pretty much achieve all your need from google forms. Easy and free to setup and share, and then it’s easy to extract into spreadsheets, create pivot tables and spot patterns for you to dive into in more detail. There’s really no need for paying for these products unless you really have the money and time to create super-advanced surveys.

    Intercom is a great tool to connect with users. For example, you can use email, in-app messaging and this is how I use it to get users to complete surveys. You can even just strike up a conversation with users who perform specific events or target by country etc. It all depends on you sending decent events to Intercom in the first place. I highly recommend taking care of your data architecture first, but you can also use it out of the box to get started quickly.

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  • Co-founder at JAM

    At JAM, we recently adopted productboard as our roadmapping tool.

    Why it works great for us:

    • It lets you plan your product(s) in one place, and gives you helpful prioritisation criteria to decide what to work on
    • It creates a visual roadmap automatically. No more moving things around in spreadsheets!
    • It's beautifully designed. Finally a tool that doesn't hurt my designer eyes!

    I also recommend checking their FAQs. They're a goldmine of resources and best practices on prioritising and organising your product.

    For the backstory: we loved it so much we reached out to their team to let them know... and they ended sponsoring the JAM conference. So if you'd like to get introduced to their product team or receive some custom tips on how to make the most of it, I'd be happy to connect you.

    I'd also recommend you look at...

    Ask Seb a follow-up question!

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  • Product Manager at Government Digital Service

    GoSquared is probably the star of the show. We initially adopted the tool for in-app analytics at Porism, to show us which features people were using and a plotted journey of user sessions, but then they released a massive feature: live chat. Once I even managed to convert a visitor while I sipped on a pint in the pub.

    It’s a hefty cabinet of useful customer intelligence, and my personal preference to Intercom.

    I'd also recommend you look at...

    Ask Steve a follow-up question!

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