Creating a startup from scratch

Phillip Caudell
Head of Product Concepts at Founders Factory

In this workshop, Phill from Founders Factory will share their framework for how they approach business creation: from ideation, product validation, to pitch.

Summary

There has never been a better time to become a startup founder: but with over 90% of startups failing, how do you beat the odds? And where do you start? In this workshop, Phill from Founders Factory will share their framework for how they approach business creation: from ideation, product validation, to pitch. You’ll also get to hear the real life stories of what it takes to get a startup off the ground, hearing what works – and what doesn’t.

Founders Factory is a startup that builds startups. Its investors include L’Oreal, easyJet, The Guardian, Aviva and M&S – all with the hope of building the next big thing. To this day it remains one of the largest seed rounds in European tech history.

Who is it for?

Anyone who’s interested in creating products from scratch, or thinking of creating their own startup. You can be a designer, product manager, researcher, developer or anything in between. If you love building products – and are thinking of one day creating your own startup – this workshop is for you.

Key takeaways

  • Learn how to ideate and generate new product and business concepts.
  • Understand how you can rapidly validate and test ideas in market.
  • How to pitch your product to not only investors, but customers.
  • Hear real life stories and learnings from inside one of the world’s largest technology Incubators.

More about the day

  • Ideation approaches and techniques.
  • How to uncover new business and product opportunities.
  • Turning problems into solutions.
  • How to rapidly create smoke tests.
  • Stories of how Founders Factory go from zero to fully fundraised startup in a matter of weeks.

About Phillip Caudell

Currently at Founders Factory, a multi-sector incubator and accelerator backed by some of the world's biggest corporates. Phil is the Head of Product Concepts, where he leads a nimble team of designers, engineers and product thinkers to rapidly prototype the next big thing.

Phil previously headed up product at 3 SIDED CUBE — an app development studio — for nearly 7 years.

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