Product Leaders Weekend 2020
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14 – 17 May 2020 – Wales, UK

Become a better leader. Build exceptional teams. Launch and scale winning products.

Highlights from last year

What's on?

From managing your team to making complex product decisions, being a product leader is no easy task. This intimate gathering, hosted in the beautiful Welsh countryside, is designed to help address the most pressing challenges faced by product leaders today.

You'll hear a series of practical talks by experts in their field, take part in immersive discussions around specific topics, and get the opportunity to discuss your own challenges with other leaders.

  • 3 action-packed days
  • 8 inspiring talks
  • 5 structured group discussions
  • 4 outdoor activities
  • Luxury accommodation
  • Top notch, locally sourced food

Who's it for?

The event will bring together a small group of product leaders. No matter your job title, if you work in product and want to improve your skills, this event is for you. Here are some of the companies that came last year.


Over 3 days, we'll focus on three key problem areas faced by product leaders today. You'll hear insightful stories from specialists in their field, share your own experience, and head back to the office inspired and ready to take on your next challenge.

Topic #1

Creating a world-class team

Learn how successful product leaders are building high-functioning teams — from making the right hires to creating a strong culture.

  • Hiring and onboarding product talent
  • Scaling product teams & their processes
  • Cultivating the right culture
  • Coaching your team to success
Topic #2

Becoming a better leader

As a product leader, how do you go from good to great? Get top tips and advice straight from the horse's mouth (not a real one, promise!) to help you up your game.

  • Finding your leadership style
  • Creating consensus around shared goals
  • Explaining 'product' to your stakeholders
Topic #3

Building & scaling

Let's step through the specific practices, frameworks and tools that great teams use to ship and scale.

  • Deciding to launch, improve or pivot
  • Measuring & pricing your product to scale
  • Using the best tools for the job


You'll take part in a varied range of activities, giving you the opportunity to connect with all participants in a friendly, informal setting. You'll hear real stories, learn from others’ successes and failures, and most importantly take knowledge away you can immediately implement and share with your organisation.


Talented product leaders reveal how they work to help you reflect on how you can improve. Each talk is followed by a Q&A session.


Moderated by an expert and guided around a specific topic, you'll get to hear from your peers talking about their experiences and be encouraged to pick up the mic and share yours.


Amazing food fuels meaningful conversations. Join a table to discuss one of your challenges and receive practical advice from your peers, carry on your conversation fireside or take it to the onsite pub.


In between talks, reflect on your learnings by choosing from a series of activites including hiking, canoeing, craft workshops and more.


Our first speakers will be announced soon. Have a story to share?


Set in the Welsh countryside, Fforest farm is set across 200 acres of land by the river Teifi, minutes from the town of Cardigan and from the beautiful undiscovered beaches and coves of the Welsh coast.


Who's it for?

We've focused the content to address the challenges faced by anyone in a product leadership position. If you have any questions about the content and want to discuss before booking, get in touch.

What's the deal with accommodation?

There are two types of accommodation, private and shared. Shared rooms involve sharing with 2 - 3 other people. Rooms can be mixed or non-mixed depending on your preference.

How do I get there?

By train

The nearest train station is Carmarthen. Trains from London Paddington leave frequently (every 30 minutes last time we checked), and the journey takes around 4 hours. We're arranging two collections from the station on Thursday and one drop off on Sunday morning.


Thursday 4th April - 1pm & 3pm


Sunday 7th April - 11am

We recommend booking your train ticket as early as possible. If you're unable to make those times please get in touch ahead of time by emailing

By car

The exact address of the farm is

Fforest Farm
Cwm Plysgog
SA43 2TB
United Kingdom

Parking will be available on the premises.

By plane

The nearest international airport is Cardiff Airport. From there, you can get a train to Carmarthen which takes around 1h30.

What should I bring?

Think practical, warm and layers! Good things to have are:

  • Walking boots, comfortable shoes and socks
  • A waterproof jacket
  • Swimsuit
  • A water bottle to take on walks etc
  • Your laptop for taking notes (if you prefer to old fashioned pen and paper)

What's included?

  • Luxury accommodation in the beautiful Welsh countryside
  • Good honest food, prepared on site and locally sourced
  • A variety of enriched learning opportunities
  • Creative and exhilarating outdoor activities
  • Arranged transport to and from the venue to Carmarthen train station
  • A gift, from JAM to you

Do you offer discounts for startups?

We do! Get in touch for more info.

Are you in?