The event schedule is now live! Check it out here.
31st Oct & 1st Nov 2019 – London, UK

Sharing the stories behind great products

Building great products is hard. JAM is about learning from those who've been there and done it. Street food, craft coffee, and friendly vibes included.

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Building great products is hard. In 2015, the two of us started JAM to learn from those who've been there and done it. Over the years, what started as a small side project has turned into the unmissable rendez-vous for passionate product people.

Mathilde & Seb

What's on?

A story-packed conference to get inspired, followed by a day of hands-on workshops. Come just for one day or grab a combo ticket for the full experience.

Thursday 31st Oct 2019


Enjoy a series of 9 carefully crafted stories, blending insightful retrospectives, honest lessons and practical tips.

Day Friday 1st Nov 2019


Add skills to your your product toolkit with one of our hands-on, specialised workshops, taught by experts in their field.


9 speakers will share in-depth stories on how they addressed specific challenges within their organisation.

  • Talk
Laurissa Wolfram
Director of User Experience Research, MailChimp

Laurissa Wolfram-Hvass is the Director of User Experience Research at Mailchimp. Her team uses qualitative, quantitative, and mixed methods research to understand Mailchimp’s customers, products, and competition—all of which play a vital role in prioritizing product decisions, guiding feature development, and designing the customer experience.

Laurissa earned her PhD in English Rhetoric and Composition from Georgia State University, where her work focused on how user experience research is used to inform and influence product decisions. She lives in Atlanta with her husband and in her free time enjoys traveling, wandering around farmers markets, and refurbishing old furniture.

About Laurissa
  • Talk
Maryam Mazraei
Founder & CEO, Autopsy

Maryam started Autopsy after her first startup, an ethical menswear e-commerce company failed and spotted an opportunity in learning from failure. Maryam has over 9 years of experience in branding and digital marketing with rounded knowledge and experience in both the startup environments and scale-ups in a range of industries such as SaaS and E-commerce.

Maryam also has a Masters in Technology Entrepreneurship from UCL and consistently gives talks and provides mentorship to fellow entrepreneurs.

About Maryam
  • Panel
  • Lightning Talk
Graham Paterson
CPO, Catapult

Graham is Chief Product Officer at Catapult, the flexible workforce platform that gives part-time hospitality and retail workers access to top brands in the UK and Germany.

Prior to joining Catapult, Graham spent 3 years at Deliveroo where he held the position of Group Product Manager, working with teams across all aspects of the product including consumer, B2B, internal tooling, pricing, and artificial intelligence systems.

In addition, Graham has helped to scale and grow brands such as Transferwise, and Intuit (QuickBooks), building the customer experience and supporting expansion into new markets.

With a background in design and development, Graham started out building his own products, such as NightCapp the late-night bar locator, which originally ignited his passion for the Product area. Graham is also the Editor of Product Dogs, a blog for people who build digital products. The content includes a series of essays, ideas, and general thoughts on how to build better products.

About Graham
  • Talk
Susana Lopes
Senior Product Manager, Onfido

Susana Lopes is a Senior Product Manager at Onfido. She has over 5 years' experience working on B2B products, having taken multiple high profile features and products all the way from inception to launch.

She has a breadth of platform experience across Web Front & Back End, iOS, Android and Machine Learning Infrastructure products, and is a proud data nerd with a MEng from Imperial College London.

About Susana
  • Lightning Talk
Ilya Blokh
Director of Product Management, Blinkist

Ilya leads the Product Management team at Blinkist, building a product that helps people fit learning into their already busy lives. He is focused on shaping and leading a self-empowered team of PMs, while looking for new ways that Blinkist can inspire people to keep learning.

About Ilya
  • Talk
Jonny Burch
Founder, Progression

Jonny is a designer and the founder of Progression, a product focused on helping folks in tech teams to describe, map and grow their skills. Progression allows leaders to create flexible and industry-tested progression frameworks for current and future team members to measure themselves against.

For the last seven years Jonny has led product design teams in tech. Most recently he scaled the consumer and growth groups at Deliveroo as the company grew from 150 to 2000 employees and 12 countries around the world.

Having experienced first hand the pain of scaling teams fast, Jonny took the plunge from design leader to founder. In February 2018 he resigned from Deliveroo and launched Progression with the mission of helping to answer the age-old question ‘How do I grow at work?’.

Since starting late last year – and with zero funding – he’s enlisted a number of London tech’s most celebrated design teams. But this is just the start.

Next up? A future where anyone can build their skills with the same care and autonomy that they do their work. Better, fairer, more fulfilling careers for all.

About Jonny
  • Talk
Sabrina Rzepka
Lead Product Owner, BMW

Sabrina is a passionate Product Owner at BMW Group leading the In-Car Commerce product stream that provides customers a seamless purchase experience of ConnectedDrive services directly out of the vehicle.

Holding roles in genuinely agile and lean organizations such as AutoScout24 as well as huge corporations turned her into an experienced Product Owner leading numerous development teams. Building up high performing teams and leveraging smart technologies to create delightful products is her daily engine.

On her product management blog Product Stories, she shares true stories, best practices and practical tips for hungry product people and peers.

About Sabrina
  • Talk
Jeff Gardner
Head of Platform Partnerships, Intercom

Jeff Gardner is Head of Platform Partnerships at Intercom. In his 7 years at Intercom, Jeff has seen the company grow from 8 to 600+ and over and over again has experienced the importance of using storytelling to create high performing and culturally aligned teams through various stages of growth.

Currently, in his role as Head of Platform Partnerships, Jeff remains focused on delighting customers by bringing Intercom together with partners to build apps and integrations that power relationships and fuel growth.

Jeff lives in the Italian alps and spends as much time as he can outside; climbing, skiing, and running.

About Jeff
  • Talk
Matt LeMay
Co-founder, Sudden Compass

Matt LeMay is the author of Agile for Everybody (O’Reilly Media, 2018) and Product Management in Practice (O'Reilly Media, 2017). He has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 50 enterprises.

Matt was selected as a Top 50 Product Management influencer by the PM Year in Review for both 2016 and 2015. Matt is co-founder and partner at Sudden Compass, a consultancy that has helped organizations like Spotify, Clorox, and Procter & Gamble put customer centricity into practice.

In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly.

Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Portland, OR with his wife Joan and their turtle Sheldon.

About Matt
  • Talk
Jamie Nicholson
UX Research Lead, Instagram

Jamie Nicholson is a product research lead at Instagram. In his current role at Instagram, Jamie leads research testing new ideas and pursuing interesting opportunties for the company.

Prior to this role Jamie was research lead for the Instagram Feed, Stories and Profile teams, leading research projects that have contributed to the launch of features such as Close Friends and the Music Sticker. Through this work, he and his team have helped the product grow to over 500 million daily active users.

Before Instagram, Jamie spent 8 years working in design & innovation consulting where he helped a broad range of Fortune 500 companies develop innovative product and service offerings. Jamie lives in San Francisco and when he's not working enjoys escaping the city to go climb or cycle.

About Jamie
  • Panel
Bob Vickers
Head of Product, Lendinvest

Bob Vickers is Head of Product at LendInvest, the marketplace for property finance. He has experience building digital products across different platforms and domains (previously JUST EAT and Tesco), learning from every role to improve what’s delivered next.

Joining LendInvest as the first Product Manager, he has also seen the importance of creating a great technology culture as the team has scaled.

Bob’s current focus is forging teams across the business to deliver customer and business value. Taking an iterative approach to everything from delivery to ways of working, the Product team is central to telling the story of what we are building and why, using this to inspire trust and excitement about what we can do.

About Bob
  • Talk
Kaarel Kuddu
Head of Product, Transferwise

Kaarel is the Head of Product at TransferWise. For four years, he’s been responsible for the expansion and development of the TransferWise product around the world. Prior to TransferWise, he founded and ran a product and engineering consultancy.

About Kaarel


The day after the conference, continue learning with one of our expert trainers. Places are limited – first come, first served!

Learn Sketch in a Day
Learn all the essentials for designing your own web and mobile interfaces using Sketch, through a hands-on, task-based approach.
Seb Powell
Co-founder at Jam
Using Jobs-To-Be-Done for Product Strategy
Learn how to leverage Jobs-to-Be-Done (JTBD) approach to guide your product vision and strategy.
Steph Troeth
UX Consultant at Freelance
Articulating Design Decisions
Based on the best-selling book from O'Reilly, this practical and fun workshop focuses on principles, tactics, and actionable methods for presenting design.
Tom Greever
UX Director at Bitovi
Design Sprints Done Right
A hands-on workshop designed to help you learn by practicing the tools and techniques within a Design Sprint.
John Vetan
Founder at Design Sprint Academy
Supercharge Your User Research Skills
Enhance your skills in conducting the three main roles of user research: discovery, validation, and usability.
Matt Isherwood
UX Consultant at Freelance
Supercharge your design critiques
During this fast-paced, hands-on workshop, the co-founders of Overflow will lead you through their top lessons and advice on how to supercharge your design critiques.
Alexis Piperides & Alexis Odysseos
CEO & CTO at Overflow


JAM is not your traditional conference. It’s a day you’ll remember!

No bullshit

Hear the raw, honest stories of what goes on behind the scenes of your favourite products — from people who are facing the same challenges as you.

Brilliant conference @makingjam, my first time and am really impressed, great speakers, had a top day and gained a lot of insight. Really surpassed other (more expensive) Product conferences I’ve been to. Bravo 👏🏻 #product #JAMConf18

Holly Niblett
Product Manager @ carwow

Great crowd

Join 600 product managers, designers, founders, engineers — and everything in between — to learn, eat, chat and have a great time.

Day one of #JamConf18 and connected with the people of @monzo @lufthansa @Treatwelluk @Telegraph @jlandpartners @Photobox @weareberyl @thread - it’s been pretty incredible. Thanks team @makingjam!

Eva Liparova
Product Manager @ V&A

Tasty food

It's hard to learn things on an empty stomach. Breakfast, lunch, snacks and unlimited tea and coffee are all part of the ticket price — veggie options included!

Trendy venue, delicious food, cosy vibes. Perfect fit for the #JAMConf17 @StreetFeastLDN @makingjam"


A killer after-party!

When the talks end, the party starts! Stick around for music, craft beer, cocktails and great chats!

A double jam at #JAMConf17 today! Great to see how some of my favourite @Strava features were born. @sweet_UX.

Mateusz Tylicki
Product Manager @ Kheiron Medical

Don't take our word for it!

77% of attendees said the conference was 'better' or 'way better' than similar events.

Brilliant conference @makingjam, my first time and am really impressed, great speakers, had a top day and gained a lot of insight. Really surpassed other (more expensive) Product conferences I’ve been to. Bravo 👏🏻 #product #JAMConf18

Holly Niblett
Product Manager @ carwow

Had a great time at #JamConf18 yesterday. Some great talks, met some great new people, tasty snacks, and tastier audience questions from 😏👍

Jesse Payne
Product Designer @ Personably

#JAMConf18 is THE #productmanagement event to attend in London this year. I spoke there 2 years ago and had an absolut blast. A honest, no-bullshit conference with lessons learned from the trenches. And this year, they have workshops too!

Antoine Sakho
Head of Product @ busuu

Psyched for my first JAM conference today- best way to hone product management skillset is to hear examples /learnings from awesome product people #JamConf18 👌

Caroline Stretton
Product Owner @ Lloyds Banking Group

OK, so #JAMConf18 conference's philosophy speaks to my heart. They bring in new voices, cut through the clutter, & help you Get shit done™. They're friends with @londondesignjam & @SunilUXD with good reason... and they have early bird tickets on sale!

Rachel Ilan
Senior Designer @ Google

Fantastic day with @makingjam running 5 different workshops for all tastes and needs! 💯🔥 I love this community too much! ❤️ #JAMConf18

Maria Stylianou
Engineering Manager @ Monzo

The most insightful talk I've heard in so long - love hearing someone learn, apply and share tangible takeaways. #jam2016

Timothy Platt
Product Manager @ Capital One

I love how honestly @hugocornejo talks about the successes and challenges the @monzo app has faced #honestybestpolicy #jam2016 #design #tech

Sarah Benson
Product Designer @ Qubit

It was a brilliant event @makingjam - Well organised, inspiring speakers & the delicious food! My team and I throughly enjoyed it. #jam2016

Ji Young Kim
Meditator, Designer & Creative Director

Huge love to @hugocornejo recognising the biases that caused issues + actively fixing, great to have influential people call this out #JAM2016

Pauline Richey
Freelance Senior Product Consultant

Cardboard chairs, red trainers... And interesting real-life product management stories. Yes, I'm at #JAM2016 in Bethnal Green.

Tim Sleath
Product & Data Privacy @ Exponential

Traditional tech conferences are about huge crowds, lousy name tags and tasteless coffee. Jam is just the opposite. I'll be back next year!

Chloe Donegan
Pre-Sales Engineer @ Qubit
Join the conversation on Twitter!


Thursday 31/10
08:30 - 10:00
🥐 Breakfast & Opening

Fresh pastries, craft coffee and great people. Everything you need to start off your day.

10:15 - 10:45
  • 🎤Talk
Building with stories

You can see the final product in your head. It’s beautiful, it’s useful, you know it’s valuable. And you also know the job is too big for just one person. How do you convince people that your idea is worth building, and once you do, how do you ensure that everyone is working towards the same goal? The same picture you can see so clearly in your mind.

Storytelling is a critical skill when it comes to building strong and aligned teams and enabling those teams to build better products faster. Come along on a journey with Jeff as he tells the story of Intercom’s early product team, walks you through how he built Intercom’s 100 person support team, and explains how stories even when it came time to build Intercom’s Platform.

He’ll break down how to use storytelling effectively to build products and to build the teams that build those products. A few highlights:

  • Why stories work and the elements of a good tale
  • Crafting your story, and getting past your doubt
  • Building story habits into your daily routine

Jeff Gardner

Head of Platform Partnerships, Intercom
10:45 - 11:15
  • 🎤Talk
Design for the user, research for your team

As Researchers, we spend countless hours listening to and observing the people who use our companies' products or services. We work hard to understand what they need (and want!). But what about the end-users of our research? Are we thinking about how that research is used by the people who design and build those products and experiences? How much deliberate thought and care do we put into what they need and want? In this talk, Laurissa Wolfram-Hvass draws from her experience as Director of UX Research at Mailchimp and describes how we can share research more effectively

Laurissa Wolfram

Director of User Experience Research, MailChimp
11:15 - 11:45
  • 🎤Talk
A story about Stories: how user research inspires new products at Instagram

Are you getting the most out of your user research team? Many product teams use research to help validate their ideas and ensure their product is easy and intuitive to use, but fewer will use research as a generative tool to inspire new product ideas and strategy.

In this talk, Jamie walk you through his personal journey trying to integrate user research into the earlier phases of Instagram’s product development process on the Stories team. Jamie will share how by focusing on user needs up front, before building any product, and asking questions such as “how do people make friends?”, his team was able to create a strategy that helped make Instagram Stories a place used by over 500 million people everyday.

Jamie Nicholson

UX Research Lead, Instagram
11:45 - 12:15
⚡️Lightning Talks

A series of speedy stories to give you original insights and insider tools on how to build a great product.

Ilya Blokh

Director of Product Management, Blinkist

Anna Miedzianowska

Head of Product, Ocado Technology

Graham Paterson

CPO, Catapult
12:15 - 13:30
🥙 Lunch break

Feast on London's best street food. You're in for a treat!

13:30 - 14:00
  • 🎤Talk
Why agile is for everybody, and why everybody hates agile

If Agile software development is the de facto standard for how modern organizations build products... why do so many people hate it? In this talk, Agile for Everybody author Matt LeMay dives into some of the common anti-patterns that have turned a 68-word statement of values into an ever-widening gyre of misaligned expectations, broken promises, and indecipherable flow charts--and what we can do about it. Matt will share:

  • The single most dangerous misconception about Agile (hint: it involves the word "velocity")

  • Why this misconception often puts product managers in an impossible position

  • How to talk about Agile in a way that will not make people hate you (probably)

  • Actionable steps for easily putting Agile principles into practice

Matt LeMay

Co-founder, Sudden Compass
14:00 - 14:30
  • 🎤Talk
International expansion: lessons learned from Transferwise

Check back soon!

Kaarel Kuddu

Head of Product, Transferwise
14:30 - 15:00
  • 🎤Talk
Failure...what no one wants to talk about

Check back soon!

Maryam Mazraei

Founder & CEO, Autopsy
15:00 - 15:30
15:30 - 16:00
  • 🎤Talk
How to keep pace and master Product Management in an over 100-year-old organisation

Picture a digital Product Manager transitioning from lived agility to an over 100-year-old traditional organization: it´s like pulling the handbrake on a highway.

Manufacturing vehicles over a century with the aspiration to deliver perfection, requires precision and established work flows. Yet the rapid change of mobility needs requires adaptation to gain momentum and stay ahead. Welcome to the biggest transformation in the automotive history!

As Product Manager operating between the core of vehicle manufacturing and new digital user experiences, you are riding on an off-road trail.
Overcoming daily struggles when you´re not born into a corporate group, requires humbleness and out-of-the-box approaches to achieve your goals.

Sabrina shares her story about how she tackled the challenges of three Product Management cornerstones in a corporate organization: customer centricity, stakeholder management and leveraging technologies.

Sabrina Rzepka

Lead Product Owner, BMW
16:00 - 16:30
  • 💬Panel
Product flops & failures
16:30 - 17:00
  • 🎤Talk
You didn’t fail, your product did

You’re barely a year or two into the job and it already feels like you’re failing all over the place. You haven’t tried the latest prioritisation framework and last week you didn’t speak to enough users. Product Managers are constantly bombarded by the curated stories of success of others. Is this really helping?

In her talk, Susana will remove all veneer and share frank painful stories of failure during her career from Graduate to Senior Product Manager:

  • Removing yourself from the failure equation
  • Understanding failures and growth through each stage of your career
  • Failing forwards and upwards

Susana Lopes

Senior Product Manager, Onfido
17:00 - 17:30
17:30 - 18:00
  • 🎤Talk
Growing at work: the importance of progression

As humans we all want a successful, fulfilling career. But what does a ‘good’ career look like when we’re faced with an ever-changing set of technologies and a skillset that’s being defined under our feet? How do we know we’re focused on the right things?

Enter the spreadsheet.

Product leaders across the world are using hand-made tools to define what ‘good’ looks like for their teams. They hope to help people feel like they know what’s expected of them and how to grow in the right direction.

At Progression Jonny’s spent the last 18 months researching their efforts and looking for something better. He believes that a better way lies beyond the reach of any one company. To achieve career nirvana we all need to work together to build defining careers, not just jobs.

Jonny will take you through his learnings and give you the tools to both map your team’s dream careers and follow your own.

Jonny Burch

Founder, Progression
18:00 - 18:30
  • 💬Panel
How to design a fulfilling career in product

Graham Paterson

Product Manager, Intuit

Bob Vickers

Head of Product, LendInvest
18:30 - 22:30

The conference is over, but the after-party is just getting started! Take your pick from six bars, challenge your product friends to a game of pool, or head to the photobooth for some memorable shots of your JAM experience.

Friday 01/11
08:30 - 09:30
RocketSpace London

Grab coffee, a fresh pastry and get ready for the day. You're in great company!

09:30 - 17:00
RocketSpace London

Join your facilitator and fellow participants for your assigned session (check your confirmation email for details). Plan to stick around after the workshop for drinks and light snacks. Lunch will also be provided.

Your ticketed workshop (from 9:30AM to 5PM)

  • Articulating Design Decisions
  • Design Sprints Done Right
  • Learn Sketch in a Day
  • Supercharge Your User Research Skills

Free workshop (from 9:30AM to noon)

  • Supercharge Your Design Critiques
Schedule subject to change.


Home to London's popular Street Feast market, JAM 2019 will take place at the iconic Hawker House, Canada Water, London.


JAM wouldn't be possible without our awesome sponsors!

Are you in?


Do you offer group discounts?

Absolutely! And the more, the merrier – so we hope you come along with your team.

4-8 tickets – 10%

8+ tickets – 15%

Drop us an email before checking out and we'll send you the relevant discount code -

What's the refund policy?

We'll offer a full refund for any cancellations made 30 days before the event starts.

Can I update my registration information?

Yes, just send us an email.

Is my registration fee or ticket transferrable?

Yes, just send us the name of the new attendee and we'll transfer the ticket.