Barcelona 2019
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27 – 28 September 2019

Sharing the stories behind great products.

2 days of talks, stories and activities to make better products, in the heart of Barcelona.

Day 1 Stories

9 great talks, featuring speakers from the most product-driven companies around.

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Day 2 – Experiences

An action-packed day of activities to meet like-minded makers and expand your horizons.

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Introducing – JAM Barcelona

JAM Barcelona is the new gathering for passionate makers. If you're on a mission to build a great product and constantly striving to improve how you work, then this is for you!

Learn from those who've been there and done it, share stories and experiences with fellow attendees, and have a great time.

An epic learning experience

During the two days, you'll connect and learn from like-minded people coming from all over the world. No awkward networking and business cards. Just genuine conversations and friendly vibes.

Day 1 – Friday 27th September

Honest stories

You'll discover how some of the best product teams work, design and build. Not just the big wins, but also the failures, lessons and everything in-between. In between talks, Q&A sessions will give you the opportunity to ask all your burning questions.

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Day 2 – Saturday 28th September

Fun activities

After the talks, take part in a range of outdoor activities and inspiring side-events happening across town – the perfect way to bond with other attendees and continue learning from each other.

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Day 2 – Saturday 28th September

A killer after-party

Every event needs its after-party. Ours will take place at Barcelona's iconic nightclub Razzmatazz.

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Hosted in stunning Barcelona

Home to a thriving tech scene and some outstanding attractions, Barcelona is one of the most beautiful and vibrant cities in Europe. Throughout the event, you'll have the opportunity to explore architectural wonders, downtown walking streets and bustling markets.


9 inspiring makers will share genuine stories and lessons learned to help take your product skills to the next level.

  • Talk
Jonny Burch
Founder, Progression

Jonny is a designer and the founder of Progression, a product focused on helping folks in tech teams to describe, map and grow their skills. Progression allows leaders to create flexible and industry-tested progression frameworks for current and future team members to measure themselves against.

For the last seven years Jonny has led product design teams in tech. Most recently he scaled the consumer and growth groups at Deliveroo as the company grew from 150 to 2000 employees and 12 countries around the world.

Having experienced first hand the pain of scaling teams fast, Jonny took the plunge from design leader to founder. In February 2018 he resigned from Deliveroo and launched Progression with the mission of helping to answer the age-old question ‘How do I grow at work?’.

Since starting late last year – and with zero funding – he’s enlisted a number of London tech’s most celebrated design teams. But this is just the start.

Next up? A future where anyone can build their skills with the same care and autonomy that they do their work. Better, fairer, more fulfilling careers for all.

About Jonny
  • Talk
Sebastien Phlix
Product Manager, Typeform

Sebastien is a Senior Product Manager at Typeform in Barcelona, one of Europe’s fastest growing SaaS companies. He is responsible for improving the experience for the 50mn+ monthly form respondents on mobile & desktop. He loves well-designed, simple products that make people's lives better.

Sebastien advises startup founders across Europe, and writes about Product Management for brands like Hackernoon. Prior to joining Typeform 3 years ago, Sebastien worked in Consulting and completed a Master's in Management degree from HEC Paris."

About Sebastien
  • Talk
Ana Ferreira
Product Lead, Doist

Ana is Head of Design at Doist the company behind Todoist and Twist. Doist is a fully remote company, with more than 60 employees, from 30 different nationalities, and focuses on creating tools that promote a calmer, more balanced, more fulfilling way to work and live.

Ana oversees the work of the design team, dispersed between Portugal, UK, Greece, Germany, Luxemburg, and Taiwan. And she believes remote work will be the future, where location, family, or personal preferences isn't a limitation.

About Ana
  • Talk
Marco Sousa
Product Designer, Facebook

Marco Sousa is a product designer at Facebook. He leads multiple projects across the growth team for Workplace, Facebook's SaaS collaboration platform. Initially developed as an internal tool, Workplace has been adopted by some of the world's biggest companies, from Walmart and Starbucks to and the WWF.

Before joining Facebook in 2017, Marco spent almost 10 years creating consumer and enterprise apps for organisations like Transport for London, Unilever, ING and Ford and redesigning mobile apps for what was Spain's most popular social network, Tuenti.

About Marco
  • Talk
Miriam Thomas
Product Designer, Facebook

With over 10 years' experience as a Product Designer, Miriam is currently putting her skills to use on Facebook's Workplace team. Before moving to London, she was Design Director at Metalab (famous for designing Slack) where she helped startups ship innovative products.

With a passion for creating and facilitating hands-on workshops, Miriam has had the pleasure of working with teams as diverse as Uber, Cirque du Soleil, Visa, Zoom and Intel. In her spare time, Miriam gives back to the community by helping to educate the next generation of designers. She loves teaching practical skills to those interested in design-oriented problem solving and co-creation.

About Miriam
  • Talk
Tom Greever
Author, Bitovi

Tom Greever, Author, UX Consultant Tom has been helping companies and organisations design better websites and apps for more than 15 years as a consultant, trainer, and design team leader. His work and influence can be seen in public facing products from Levis, Walmart, Apple, and more. He is also the author of the book Articulating Design Decisions from O’Reilly Media.

As a father, he helps his children expend energy on wrestling and cleaning up the house. He works from home in Illinois, USA with his wife and five kids.

About Tom
  • Talk
Lindsey Jayne
VP Product , Monzo

Lindsey is VP Product at Monzo - the bank that does more than you'd ever expect to make you effortlessly financially savvy. Lindsey heads up a growing a team of product managers, drawing on her experience scaling and developing teams at luxury retail tech company Farfetch, and at the UK Government Digital Service.

She's happiest in the world of interdisciplinary product development, and has resolved to do more non-exec and charitable work this year.

About Lindsey
  • Talk
Anna Miedzianowska
Principal Product Manager, Ocado Technology

While Anna's names might seem unpronounceable at first (it's pronounced A-N-A, by the way), she is defiantly not someone who is hard to understand. Making complex things simple is at the core of what she does. For the past 4 years, Anna has been applying that principle at Ocado Technology.

Her first role at Ocado was to improve the lives of their delivery drivers by providing software that helps them be the best they can be. She did this by regularly asking them what they needed (I know, who does that?).

Now Anna is Head of Product and her goal is to keep Ocado at the bleeding edge of customer experience by tightening feedback loops, assessing value and validating delivery. Sounds simple? It is, thanks to Anna.

About Anna
  • Talk
Hristina Racheva
Localisation Lead, Skyscanner

Hristina is a Localisation Product Manager at Skyscanner where she leads the localisation team and focuses on evangelisation, localisation strategy and workflows optimisation.

Call her crazy but she thinks that localisation is a fascinating discipline and crucial for any business, being at the intersection of languages, technology, product, design and UX. And she is on a mission to get everyone else excited about it. After all, how can a business or a product be successful and truly global if it doesn’t respond to the needs of all its users no matter where in the world they are from.

She had previously worked on the localisation team at Google and prior to that was a translator at various European institutions.

Hristina is a strong believer in the power of building communities to share learnings and support each other - she co-organises a Localisation Meetup in Barcelona and co-leads an online community that mentors graduates and young professionals entering the localisation industry. A global citizen at heart, she speaks 5 languages and has lived in 10 different countries, so far.

About Hristina
  • Side-event
Amir Salihefendic
Founder, Doist

Remote-first CEO of Doist, the company behind Todoist, and Twist. Born in Bosnia, grew up in Denmark and now living in Barcelona. Soon 2x dad.

He believes that a product stands a better chance of resonating with a global workforce when it’s created by people around the world. For him, working remotely is the way of the future.

Doist has been operational for more than 10 years now, having nearly 70 people in about 25 different countries.

About Amir
  • Side-event
Jordi Valls
Co-founder, Mentor VR

Jordi is a tech entrepreneur. In 2012 he co-founded Startup Embassy in Palo Alto – one of the most important entrepreneurs communities in Silicon Valley, according to He also founded his first company, 1sleeve Inc.

He went on to work for several companies evolving from Digital Business to Head of Product at Carnovo, a company born in the largest venture builder of the south of Europe. Currently based in Barcelona is the CEO and founder of Mentor-VR, a VR production company focused on innovative solutions for HR and training.

About Jordi
  • Side-event
Gemma Lord
Designer, IDEO

Gemma crafts narrative through design at IDEO. With a penchant for making movements, she explores emerging futures for different companies, while also designing delightful everyday experiences for people... But in reality, she just wants a dog.

Prior to joining IDEO, Gemma worked as an interaction designer at Native, designed kettles in Hong Kong, was an Assistant Art Director at the BBC, and researched synthetic biology and designed speculative creatures for Alexandra Daisy Ginsberg. She earned her stripes at Normally as a data explorer, strategist and interaction designer.

Aside from being a designer, Gemma is a keen cyclist, illustrator and horse rider.

About Gemma
Gabriel Prat
Head of Product, Docplanner
About Gabriel
Agustin Bosso
CPO, Pagantis

Agustin Bosso is the CPO at Pagantis in Barcelona, he leads a product team that is making financing easier and more affordable for everybody. He has been working in product during the last 9 years in both big and small companies and has been a full-stack developer before that. He found his product vocation after reading the Cluetrain Manifesto, still his favourite book.

He previously worked in Zyncro, a Barcelonian start-up and Skyscanner as product manager for the Hotels vertical. He does not consider himself expert at anything but more a "Jack of all trades and master of none" which he feels very useful for the product role. Following the same line, he has dozens of hobbies, from space exploration to hiking, not being an expert on any of them.

About Agustin
Lucas Isern Lopez
Head of Product Management, Marfeel

Lucas is Head of Monetization Product at Marfeel, a leading publisher platform and one of Europe's fastest growing tech start-ups. He leads multiple projects in the areas of monetization, mobile apps, user retention & engagement, adtech among others.

Previously he worked as Director of Programmatic at Grupo Godó, one of the largest media groups in Spain. He is also member of S2S Product Management Committee at Currently he is focused on building products that ensure the right reader experience while yielding the highest revenues possible, letting publishers focus on what they do best, writing great content.

About Lucas


On day two, connect with fellow makers in a friendly, informal way.


Stretch your legs, learn new things and have fun! We'll personally match you with like-minded attendees to help you meet the right people.



Head out for a few hours on a hike to Barcelona's best viewpoint. No filter needed, and incredible views guaranteed.


Walking tours

Join a walking tour led by one of our local guides, and explore the city's most iconic landmarks.


Beach & water sports

Learn how to paddle surf, do some yoga on the beach – or try something new – we have activities for all levels of fitness.


Small and friendly events to encourage genuine conversations. Pick the session that you find most helpful and take the opporunity to learn from your peers' successes and failures.


A mix of 'Show & Tells' and personal stories to gain fresh ideas and sharpen your product skills.

Campfires & Meetups

The opportunity to speak your mind, ask for advice and get feedback from the group.


Every event needs its after-party. Ours will take place at Barcelona's iconic nightclub Razzmatazz.

Sponsored by


This isn't your traditional 9am - 6pm conference, but a new kind of experience – packed with informal ways to learn and meet great people.

Friday 27/09
08:30 - 10:00
🥐 Breakfast & Opening

Fresh pastries, craft coffee and great people. Everything you need to start off your day.

10:15 - 11:00
Stories of Articulating Design Decisions

Whether you realize it or not, the way you talk about the design of your product can be just as important as the problems it solves. The ability to effectively articulate design decisions is critical to the success of every product. But from simple psychology to outright deception, not all tactics are created equal.

We need to find ways to be persuasive with stakeholders without being disingenuous. Actually, the same approaches we champion with users of our products are also helpful in our meetings about design.

Join us for this inspiring talk as Tom shares stories from throughout his career that demonstrate practical principles to help you communicate your product decisions to stakeholders in a way that’s effective.

Tom Greever

Author, Articulating Design Decisions
11:00 - 11:30
When ROI, MOSCOW and RICE are not enough

Prioritisation of incoming work in a team can be a challenge, but there are many frameworks around which help with that. Sooner or later teams find their way of prioritising jobs and learn how to balance business, technical and customer needs. Can this scale to a team of teams?

In this talk, Anna will share the lessons she learned working with multiple stakeholders in a large organisation spread across different countries, where every piece of work is worth millions of pounds and has a great operational or customer impact.

You will get insights on how to introduce and scale a prioritisation method, respecting unknown unknowns, complex tech environment and time pressure.

This session will cover:

  • How to prioritise based on value and urgency
  • How to scale the concept and align multiple stakeholders
  • Is it really possible to measure anything?
  • The power of transparency in the process
  • Roadblocks you might expect on the way

Anna Miedzianowska

Principal Product Manager, Ocado Technology
11:30 - 12:00
12:00 - 12:30
Making time for big bets in a growth team

Scaling can become an obsession in early stage startups, where moving fast doesn't always go hand in hand with making time to invest in big bets. In this talk, Marco and Miriam will cover how their growth team at Facebook uses a design process and strategy to create a healthy balance between growing business while taking on riskier ideas.

You will understand how growth teams within Facebook operate; dig into their process for exploring risky ideas and surfacing insights from a multi-disciplinary team. Finally, you'll explore some of the key considerations for balancing roadmap work with riskier ideas.

Miriam Thomas

Product Designer, Facebook

Marco Sousa

Product Designer, Facebook
12:30 - 13:00
Searching for a problem: a journey from design manager to founder

In the nascent stages of a company’s life, how do you find a compelling problem to solve, and how do you know whether that problem is the right one for you? There are no walls to lean on. Zero data. You need to inform your gut through a combination of your learned experience, the people you know and having a personal itch to scratch.

In 2018, Jonny quit his job as a design manager at Deliveroo, giving up a good salary and a bunch of unvested equity, to build his own startup. The first 100 days didn’t go to plan. He ended up with nothing but a blank sheet of paper and a rapidly decreasing bank balance. It took soul-searching, pride swallowing and talking to people like him to finally land on a problem he had the personal experience, the hunger and the network to try to solve.

In this warts-and-all recap of his journey, Jonny will share a few tips and strategies for anyone who feels they have a startup in them and wants to start looking for that problem to solve.

Jonny Burch

Founder, Progression
13:00 - 15:00
Lunch break
15:00 - 15:30
An insider look into how Typeform ships value to its customers

Sebastien Phlix

Product Manager, Typeform
15:30 - 16:00
Designing and collaborating effectively on a remote team

Doist the fully remote company building tools for a calmer, more balanced way to work live. Their first two products have led to $20+ million in annual recurring revenue and tens of millions of users. All of this was accomplished across 18 timezones and 20 different countries. Curious to see how it all works?

Ana will reflect on her experience leading a distributed design team from her home based in Portugal, discussing tactics and tools to help you foster a more collaborative and productive work environment. Whether you're looking to set up a distributed team or supercharge your existing communication workflow, you'll glean insights from how Doist... does it.

Ana has been working remotely at Doist for seven years. Doist is a fully remote company, spread around 52 cities in 25 different countries, from Asia to America. Since its inception, Doist has been exploring ways of improving communication and collaboration between team members located across the world.

In this talk, Ana will cover some of the best practices Doist found to design, brainstorm, and to ask or provide feedback. She will discuss tactics and tools to make communication and work more productive and meaningful.

Ana's lessons learned can be applied not only to remote companies but to any industry or team, to make their work more valuable, effective and focused.

Ana Ferreira

Product Lead, Doist
16:00 - 16:30
16:30 - 17:00
A work in progress

There may be well-worn tracks, but there’s certainly no single career path through product. Plus, the practice of product management varies wildly from one organisation to the other, and no one can agree on titles.

So if you’ve moved around a bit, you’re out there navigating all of this, wondering what consistency you can cling to. If you changed jobs, what would it be like?

Lindsey Jayne has worked at 35 000 feet, in government, in a charity, in a tiny startup, in a global company preparing to IPO and is now living through a rocketship ride of growth at Monzo.

She will share some candid stories from her unconventional journey, and what she’s learning to rely on along the way, regardless of the product, organisation or role.

Lindsey Jayne

VP Product , Monzo
17:00 - 17:30
Localisation strategies for global success

The ultimate goal of localisation is to power up your product and make it relevant and engaging for all your users no matter where in the world there are from or what language they speak. However, in most businesses nowadays localisation is still an after-thought. It happens at the end of the product development process and because of that it fails to realise the enormous value it could bring to the business.

As the localisation lead at Skyscanner, Hristina will share examples of challenges she’s seen at Skyscanner or other global businesses and how to overcome them.

You will find out why localisation is important and how poor localisation strategy and lack of collaboration can have a negative impact on the product, user experience and the business; you will leave the talk with ideas on how to collaborate better with their localisation teams and how to be more empathetic with global users.

This talk is a call to action for everyone building a global product - your localisation team can help you boost your product but you need to help them first. Only through closer collaboration can you create a truly global product.

Hristina Racheva

Localisation Lead, Skyscanner
Saturday 28/09
10:00 - 12:30
  • Activity
🏖 Outdoor group activity

Groups will be formed based on relevant interests and experiences, to help you meet the right people. Activity details will be added to the Lounge a few days before the event. Stay tuned!

14:00 - 15:30
  • Talks
  • Group Discussion
Things product managers think (but never say out loud)
Nuclio Digital School

Product managers, come share your personal experiences and lessons learned. What makes your job exciting but also challenging? How do you go about growing in your role and building a fulfilling career? Explore these important questions with your peers after a hands-on session. Get ready to hear about the highs, the lows and everything in between.


  • 2:00PM - Doors open
  • 2:30PM - 3:00PM – Talk
  • 3:00PM - 3:30PM – Discussion


Things product managers think (but never say out loud), by Ellen MacKay, Monzo

You're a Product Manager. You have a few years of experience (or even a few launches) under your belt. So how come you often feel like you're doing it all wrong? That others have everything under control, while you're firefighting? In this session, you'll realise you're not alone! You'll hear how fellow PMs address these ups and downs and discuss strategies for reaching your full potential.

Ellen MacKay

Product Manager, Monzo
15:30 - 18:00
  • Talks
  • Fireside chat
Building The Future

In the world of product, we often talk about 12-month roadmaps but rarely about the further future. At this side-event, we'll explore the technology, trends and new ways of working involved in building the future we want to live in. When the talks are over, head to Marfeel HQ sunny terrace to carry on the conversation outdoors.


  • 3:30PM – Doors open
  • 4:00PM - 4:30PM - Talk + Q&A
  • 4:30PM - 5:00PM – Talk + Q&A
  • 5:00PM - 5:30PM – Coffee break
  • 5:30PM - 6:00PM - Fireside chat


  • Growing and scaling up product Management teams
  • A story on VR and entrepreneurship, with Jordi Valls, Mentor-VR
  • A conversation about the future of (remote) work, with Amir Salihefendic, Doist

Jordi Valls

Co-founder, Mentor-VR

Amir Salihefendic

Founder, Doist

Lucas Isern Lopez

Head of Product Management, Marfeel
17:00 - 19:30
  • Talks
Show & Tell

Discover how fellow makers build great products – fresh ideas and actionable insights for supercharging your own work. When the event ends, have a few drinks before the after-party... right across the street!


  • 5:00PM - Doors open
  • 5:30PM - 6:00PM – Talk
  • 6:00PM - 6:30PM – Talk
  • 6:30PM - 7:00PM – Break
  • 7:00PM - 7:30PM - Talk


  • One step deeper in A/B testing, with Agustin Bosso, Pagantis

  • Lean Product Development: Lessons learned at Docplanner, with Gabriel Prat, Docplanner

  • The science of crafting narrative, with Gemma Lord, IDEO

Gemma Lord

Designer, IDEO

Gabriel Prat

Head of Product, Docplanner

Agustin Bosso

CPO, Pagantis
22:00 - 00:00
🎉 After-party

Your last chance to learn from fellow attendees and speakers. Make it count! And for those who want to dance the night away, your ticket includes a free entry to the club!

Sponsored by:

Schedule subject to change.


A sixteenth-century Gothic building with an intensely rich history, the Convent dels Àngels belongs to Barcelona's heritage. It's counted among the most beautiful examples of Gothic architecture in the city.


JAM wouldn't be possible without our awesome sponsors!