How do you approach the biggest challenge for the company in 10 years - a complete redesign? How can you validate significant changes while also minimizing development costs? How can you redesign and launch a new Badoo app in under 4 months?
Badoo is the largest dating app in the world with over 330 million users. We are available in 41 languages and 190 countries.
So, how did we undertake a complete redesign? How do we utilise the benefits of each platform? What do we test? How do we maintain our quality at such a high turnaround? This will all be revealed as we explain and share our experiences and knowledge with you and introduce our new Badoo redesign and the background behind it.